JAKE NICHOLLS – FROM RACING PODIUM TO BOARDROOM POLE POSITION
By admin | 5 June 2023
In the fourth of a series of articles exploring the history of one of Suffolk’s stalwart businesses – TRU7 Group – we meet newly appointed Group CEO, Jake Nicholls.
The third generation of the Nicholls family to run the plant hire, construction, and demolition firm, he explains his plans for further growth, following in the footsteps of his father and grandfather with the same “stubborn” streak that’s catapulted the enterprise to a multimillion turnover operation running thousands of machines.
The apple doesn’t fall far from the tree.
It’s a well-known proverb that expresses the idea that a person inevitably shares traits with his or her parents.
Teenage Jake would have laughed his head off at the very idea.
At the age of six he emphatically told his father he had no intention of working for the family business and by 15 he had left home to pursue a career as a professional motocross star.
But ironically, this determination was actually the first sign that Jake possessed the exact same characteristics as his dad.
“Dad and I have the exact same mix of bravery, stupidity and vision,” Jake said. “As a kid I couldn’t see it. But we both have ambition, tenacity, and fortitude – and neither of us like to be told ‘no’. In fact, if someone says we can’t do something, it makes us even more determined to do that very thing – and do it better than anyone else.”
