TRU7 group

we’re passionate about the vehicles that we hire, sell and operate. This has been evident throughout our decades of service.

In order to provide you with the highest degree of safety, our premium fleet is equipped with cutting-edge and state-of-the-art safety technology, allowing us to carefully select the most appropriate vehicle or operator to meet your specific needs, thereby optimising your time utilisation, reducing fuel consumption, and minimising harmful emissions for the betterment of the environment.

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TRU7 has a fantastic range of premium commercial, industrial and construction vehicles for hire or sale. Save on time, fuel and emissions with quality new and used brands and our personal service. National and local delivery is available.

Our Vision, MISSION & values

Learn more about our vision, mission, and values, which form the core foundation of who we are and what we aim to achieve. Find out more about TRU7 Group by exploring our roots, what we believe in and what our long-term aim is.

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With service and sustainability core to our business, our fast-growing portfolio offers van, truck and plant rental and sales, demolition and remediation, earthworks, asbestos removal, concrete, aggregates, and we recycle over 75% of Suffolk’s building waste.

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TRU7 is fiercely loyal to its East Anglian roots. The team has raised significant funds for local organisations, including St Elizabeth Hospice, the Motor Neurone Disease Association, East Coast Hospice and GeeWizz. TRU7 is also the proud sponsor of the Ipswich Witches and Sheffield Tigers Speedway Teams.

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Experts in construction and demolition, we work with our customers to provide a competitive advantage. With skills in value engineering, operations management, highways and contracting, our clients include Suffolk Highways, HS2, Morgan Sindall, Balfour Beatty, RG Carter, Barnes Construction and Suffolk County Council.

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Owner Guy Nicholls inherited his entrepreneurial spirit from his father, Percy and the Nicholls passion for excellence lives on in Guy’s son, Jake, who is Managing Director at TRU7. While the brands may have changed, our values haven’t. At TRU7, we put service and quality first. If you don’t see it on the website, call us – if we don’t have it, it’s likely that we can get it for you.

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About tru7

60 Years+ Industry experience

TRU7 Group is a Suffolk family business with a history spanning 60 years. Combining new and existing services, Guy rebranded the family’s group of businesses ‘TRU7’ and started a refreshed entrepreneurial journey. Guy’s son Jake Nicholls has now followed in the footsteps of his father and grandfather into the boardroom as Group Managing Director. Today the TRU7 Group comprises various business divisions, including recycled aggregates; muck-away; concrete; plant and vehicle hire; plant and vehicle sales; demolition; and earthworks.

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“Elan Civil Engineering Ltd are a relatively young company, the support and assistance provided by all of the Tru Group companies over the last 6 years has been paramount to the growth of our business for which we are extremely grateful.

The quality of all the plant equipment sent to site is without exception the best in the marketplace, the service provided by the muck and aggregate division is unquestionably the best in the area. We look forward to many more years working together with the Tru Group.”

Steve Howe - Managing Director of Construction, Anderson Group

“We were looking for a trusted supplier to provide us with quality vehicles, plant and materials for our expansion in East Anglia. TRU7 was recommended to us based on Guy’s expertise in these fields and to date, we have been really impressed. We have been working with TRU7 for a few months but already we’ve found them to be a very professional, yet down to earth, family firm.”

Paul Helliar - Construction Director, AD Bly Construction Ltd

“RG Carter has worked alongside TRU7 Group for the last 15 years, both as a customer and client when we built their headquarters in 2015. In this time, we have never been let down and have always experienced nothing but excellent customer service coupled with the very best plant and equipment.”

James Wilson - Director and General Manager, RG Carter

“As a large construction firm, we need a company we can trust to deliver quality hire and TRU7 Group has never let us down. They have a great selection of new and used trucks and vans at good rates and we’ve never had any problem getting exactly what we need to meet our contract and delivery requirements.”

Mark Hart Construction Director, Barnes Construction


Guy Nicholls

CEO & Owner

Jake Nicholls

Group Managing Director

Alec Bird

Chief Financial Officer

Tony Marshall

Sales Director


Meet our team

Meet the team behind TRU7 Group and get in touch with us to find out more information on how we can help you.

Meet the team


TRU7 Group are rapidly expanding, and as such, we are constantly on the lookout for professionals to join our ever-growing team.

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TRU7 Ltd – Reg No: 00341968 | Nicholls Ltd – Reg No: 09556852

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