Tru7 Group

Call Us: +44 (0)1473 612761

At TRU7, we’re passionate about the vehicles that we hire, sell and operate and this has been evident in our 90 years of service.

You don’t need to look too far around East Anglia and you’ll see our people and our vehicles hard at work: whether that’s on construction sites, demolishing or recycling.

Known for purchasing only the best equipment for his customers, frontman Guy Nicholls is fiercely loyal to his East Anglian roots. Inheriting his entrepreneurial spirit from his father, Percy, the Nicholls passion for excellence lives on in Guy’s son, Jake, who is Operations Manager at TRU7.


TRU7 was born in 1927 when founder Percy Nicholls went into the truck hire business. Fast-forward over 90 years and while the brands may have changed, our values haven’t. At TRU7, we’re hot on service and hot on quality, always purchasing the latest equipment to give you competitive advantage for your project.


Experts in construction and demolition, we’ve thousands of successful projects under our belts with skills in value engineering, operations management, highways and contracting. Our fast-growing portfolio, which now offers plant hire, demolition and aggregates, as well as vehicle hire and sales, ensures we can meet a wide range of needs.


If you don’t see it on the website, call us – if we don’t have it, it’s likely that we can get it for you. TRU7 stops at nothing to keep customers happy. Our 100-strong team, based at our purpose-built HQ, features open plan offices, a 12-bay workshop and – to keep our machines sparkling – an automated truck wash.


Over the years, the TRU7 team has raised significant funds for local organisations including St Elizabeth Hospice, the Motor Neurone Disease Association, East Coast Hospice and GeeWizz. TRU7 is also the proud sponsor of the Ipswich Witches and King’s Lynn Stars speedway teams.


Please contact us today