The Tru Story
At TRU7, we’re passionate about the vehicles that we hire, sell and operate and this has been evident throughout our decades of service. Our premium fleet has state of the art safety technology and we make sure you have the right vehicle or operator for the job, saving time, fuel and emissions.
Owner Guy Nicholls inherited his entrepreneurial spirit from his father, Percy and the Nicholls passion for excellence lives on in Guy’s son, Jake, who is Managing Director at TRU7. While the brands may have changed, our values haven’t. At TRU7, we put service and quality first.
If you don’t see it on the website, call us – if we don’t have it, it’s likely that we can get it for you.
Sectors
With service and sustainability core to our business, our fast-growing portfolio offers van, truck and plant rental and sales, demolition and remediation, earthworks, asbestos removal,, concrete, aggregates, and we recycle over 75% of Suffolk’s building waste.
Community
TRU7 is fiercely loyal to its East Anglian roots. The team has raised significant funds for local organisations including St Elizabeth Hospice, the Motor Neurone Disease Association, East Coast Hospice and GeeWizz. TRU7 is also the proud sponsor of the Ipswich Witches and Sheffield Tigers Speedway Teams.
Customers
Experts in construction and demolition, we work with our customers to provide a competitive advantage to their projects. With skills in value engineering, operations management, highways and contracting our clients include Suffolk Highways, HS2, Morgan Sindall, Balfour Beatty, RG Carter, Barnes Construction and Suffolk County Council.

