TRU7 Group renew title sponsorship with sheffield tigers follow their 2023 success.


Words by: Sheffield Tigers Press Release

SHEFFIELD have extended their main team title sponsorship by a further two years – and it will see the club obtain a slightly different name in 2024/25.

‘Tru Plant’ have backed the South Yorkshire side since they stepped up into the top flight of British Speedway three seasons ago.

But the club will now be referred to as the Tru7 Group Sheffield Tigers as they begin the defence of their Premiership crown.

Club co-promoter Damien Bates explained: “First and foremost we must go on record and say a huge, huge thanks to Guy Nicholls (Tru7 Group CEO & Owner) for agreeing to continue his sponsorship at Sheffield.

“Guy has a real passion for Speedway as a sport and with him being a massively successful businessman himself, it really does mean a lot that he continues to see the advantages and benefits of backing Sheffield.

“With him being Suffolk based, as well as also being the main team sponsor of Ipswich, we know why he had mixed feelings after last year’s Grand Final.

“But from a business point of view, the exposure that gave him must’ve been unbelievable and he fully deserved that.

“Rather than being sponsored by one of his group’s sub-divisions, Guy will be sponsoring both ourselves and Ipswich using his main business name for the foreseeable future.

“The fact he’s agreed a two-year deal with ourselves says a lot if you ask me and hopefully another successful season for Sheffield can help Guy and his team reap the rewards once again also.”

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